To evaluate the effectiveness of our campaigns on an ongoing basis, safefood developed Safetrak, a consumer research programme that measures public awareness of our campaigns along with any food related concerns and their impact on consumer behaviour.
Jan 2020
This research conducted in January 2019 highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, food allergies and intolerances, handwashing and sources of information on healthy eating & nutrition.
Jan 2019
This research conducted in January 2018 highlighted key findings in relation to food safety concerns, burgers, meat thermometers, healthy eating, people's views about their weight, folic acid, food promotions and childhood obesity.
Mar 2017
This research conducted in January 2017 highlighted key findings in relation to food safety concerns, healthy eating concerns, burgers, and sponsorship.
Jan 2016
This research conducted in November 2015 highlighted key findings in relation to food safety concerns, healthy eating concerns, folic acid, food skills, shift work and hand washing.
Jan 2015
This research conducted in November 2014 highlighted key findings in relation to food safety concerns, healthy eating concerns, weight loss, healthy food at events, temperature zone and food sensitivity.
Jan 2014
This research conducted in November 2013 highlighted key findings in relation to understanding food labels, portion sizes, handwashing habits and fridge storage.
Showing 1-6 of 6 Market research
